Associate Director, Programmatic

WHY NEW ENGEN? 

At New Engen, we help brands grow, not just bigger, but smarter. We’re a digital marketing agency built to drive meaningful impact across the entire customer journey, blending media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.

Some clients partner with us through long-term agency relationships. Others tap into specialized solutions - like Donut Studios, our in-house creative studio for platform-native and short-form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact. While each solution brings its own focus and flavor, they’re all part of how we deliver for our clients, together, as one team.

We’re a collaborative group of strategists, creatives, analysts, and makers who are all in on helping brands, and each other,  thrive. We work hard, stay humble, and build with purpose.

WHAT YOU’LL DO

Lead with Vision
Manage and mentor a growing team of programmatic media specialists. Foster a culture of curiosity, ownership, and operational excellence while helping shape the future of New Engen’s programmatic practice.

Drive Client Strategy
Lead programmatic strategy and planning across key client accounts and new business opportunities. Guide channel decisions across Display, CTV, OLV, Audio, and Digital OOH to meet and exceed business goals.

Champion Innovation
Own best-in-class programmatic practices—from campaign structure to audience targeting to optimization tactics. Stay on the forefront of platform capabilities and privacy developments to future-proof our work.

Shape the Ecosystem
Evaluate and grow relationships with DSPs, data providers, and publishers. Explore new tools and betas to help our teams test smarter and perform better.

Lead with Insights
Ensure operational excellence across execution, measurement, and optimization. Partner with cross-functional teams—including analytics, creative, and client services—to create integrated strategies rooted in performance.

Elevate Our Impact
Bring a strategic point of view to both internal stakeholders and clients. Translate performance data and trends into actionable insights and storytelling that supports growth and innovation.
 

WHAT YOU BRING

• 6+ years of experience in digital media, with at least 2 years leading programmatic teams
• Deep subject matter expertise in programmatic platforms (DSPs, CDPs, DMPs, etc.)
• Strong grasp of the programmatic landscape—including performance strategy, inventory, and measurement
• Proven track record of developing strategic, data-driven media plans across channels and verticals
• Excellent communicator and relationship builder, with experience in client-facing roles
• Creative problem solver with strong analytical and operational skills
• A growth mindset—eager to learn, evolve, and challenge what’s possible
• Experience with vendor vetting, contract negotiation, and platform partnerships is a plus
• Comfort navigating ambiguity, owning strategic outcomes, and building scalable system
  
   

PERKS & BENEFITS

• Fully remote work environment with flexible hours
• Unlimited PTO
• Comprehensive medical, dental, vision, and disability insurance
• Life & AD&D coverage
• 401(k) with company match
• HSA with employer contributions
• Paid parental leave & family support
• Pet care perks & insurance
• Learning & career development programs
• Employee wellness initiatives
• Commuter & transit benefits
• Exclusive employee discounts
   

Salary Range: $100,000 – $120,000

The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidate’s qualifications and experience.

 

Let’s Build What’s Next Together – If you’re passionate about media and ready to lead with impact, we’d love to hear from you.